Zylorin Enters Chinese Market

The maker of Zylorin, Astor Ridge Nutrition, Inc. has announced that they are finalizing plans to bring their revolutionary weight loss product Zylorin into the Chinese retail marketplace within mid 2007. Their launch into China will include a $15 million public awareness campaign that will focus on both infomercial and print advertising efforts to coincide with the retail sales of the product. Astor Ridge Nutrition hopes that the strategic media roll out of Zylorin into China will continue on the heels of success that Zylorin has achieved within North America and Europe.

So why is Zylorin entering the Chinese market? In urban China 30% are overweight while 12.3% are obese. Health officials say that children in urban China are becoming obese at an alarming rate. At the moment 8.1% of Chinese kids are obese.

In China people are getting fat fast, says a new survey -- 22.8% of the country’s population are overweight while 7.1% are obese. Over 200 million are overweight and approximately 60 million are obese. So this is a great business opportunity for Zylorin.